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5 Uses For

Proper Identity Management on Online Platforms

The internet is a valued platform the world over. Many people in the world use the internet for many activities. Its use for advertisement is rampant. However, there is a good number of people who use the platform to build their own brands. The brand can be your own name that you want to sell to make money or for other reasons. For you to advertise your own name as a brand, you need to create a profile as an identity.

It is easy to create an online identity. However, managing that profile and what to appear when searched is not as easy. This is because everything is revealed when a name is searched on search engines. It could happen that you only want certain parts of your life to be seen when one searches your name on search engines. This creates a problem for many people. You want to hide some parts of your life online. How can you achieve this?

Search engine optimization is important when it comes to online identity management. With search engines, it is possible to customize what appears after searching. This can enable you to dictate what appears if your name is searched. SEO is used often in business to create a competitive advantage. This happens if other people are offering similar products online.

A good example of situations that can arise when online identity management is not well handled is the case of Michael Bullard Jr. This gentleman happened to have a court case which caused serious legal litigations. Most information about him and his life was revealed due to the court case. His images were not spared either. The problem arises when it comes to searching the person. When you search him, what appears is information about his legal problems. This includes the images taken when he was in custody.

The situation of Michael Bullard leads to serious issues when it comes to online identity management. Is it possible for him to control what appears on search engines? Can he control what details appear? There is a way around this. You can simply optimize what appears under your name on any of the popular search engines. With optimization, you determine what details are viewed first when your name is searched.

The internet has become a very huge platform hence there is need to establish what appears when your name is searched. After that, online identity management will come in handy in ensuring that what you want portrayed about yourself is what people see when they search your name. When you do this, you are able to build your brand name as you want and proceed to use the established brand for various ventures in your life.

08. March 2021 by
Categories: Advertising & Marketing | Comments Off on 5 Uses For